Let the passion continue! We're acquiring Adscape

Posted by Bernie Stolar, Dean of Games

Asteroids, Space Invaders, Centipede and Tetris—remember when you could only play these games at an arcade? I would line up behind at least 6 people for my chance at Asteroids.

Time warp—now it's 2007. Games can be played anywhere and at anytime. In this mobile world, games have evolved to become a part of our lives. Unlike television, gamers can make games their own—customizing their experience in new ways—and we are helping them do that big time.

But of course developing these sophisticated games can be very expensive. Back in the 80s the cost of producing a single game was about $100K. Today it can cost $25M to produce a game. The good news is there are some very passionate gamers out there that have come up with some interesting new ways to introduce non-intrusive and targeted advertising in order to make gaming accessible and affordable for all.

Our charge at Adscape has always been to honor the game that was developed and find new ways to enable that game to continue so others can enjoy it. That's why we are so stoked to join Google—because these guys get it, and are committed to helping us continue our mission.