Back to basics

Posted by Marissa Mayer, VP, Search & User Experience, and Jeff Bartelma, Product Manager, Google Product Search (the product formerly known as Froogle :) )

Today, we're making some changes to how we help users find things to buy. You may be familiar with our product Froogle (a pun on "frugal"). Froogle offers a lot of great functionality and has helped many users find things to buy over the years, but the name caused confusion for some because it doesn't clearly describe what the product does.

So we're renaming Froogle as Google Product Search. We're taking the opportunity to refocus the user experience on providing the most comprehensive, relevant results in a clean, simple, easy-to-use UI. We're also excited about how Google Checkout can help searchers have a fast and secure purchase experience, so the new interface makes it easier to buy with Checkout.

One thing we didn't change is the wide variety of items you can find with Product Search. Perhaps you're looking for a toaster, a wireless router, or an apple slicer. Or maybe you're in the market for a Lego watch (like Jeff's) or a new longboard (go for Flashback wheels). We hope this update makes it easier to find whatever you're looking to buy.