Here comes Measure Map

Posted by Jeffrey Veen, Google Measure Map Team

My first post to my blog was a little paragraph about my obsession with cycling, and I remember feeling a little ... let down. Sure, it was remarkably easy. Write. Click a button. Reload. Cool! But then what? It wasn't until someone left a comment that I was hooked. An audience! Someone is reading!

It was this feeling that led to the idea of Measure Map. Our goal has been to use the power of web analytics to help bloggers feel that same sense of connection with their audience. Today, as the Measure Map team joins Google, our mission remains the same: to build the best possible user experience so people can understand and appreciate the effect their blogs - their words and ideas - can have.

I have to admit I'm addicted now. I bet I check my stats a half-dozen times a day, anxious to see if anyone has linked to me or see what posts are most popular today. Our users agree -- whether their audience is just friends and family or thousands of readers -- they're having more and more fun with their blogs and investing more time in them. And that means content across the web is getting better.

Bringing Measure Map to Google is an exciting validation of the user experience work I've been doing with my partners at Adaptive Path for years. By opening up the app to more bloggers through Google, we hope to help even more people become passionate about their blogs.

It has worked for me; I'm still posting about cycling. I wonder if wearing this is too much for my first day at Google?