A picture's worth a thousand clicks

Posted by John Hanke, Director for Maps, Earth and Local

I am pleased to tell you that we've agreed to purchase Panoramio, a website based in Spain that links millions of photos with the exact geographical location where they were taken. (Our FAQ has all the details.)

Panoramio is a community photos website that enables digital photographers to geo-locate, store and organize their photographs -- and to view those photographs in Google Earth. Other users can search and browse Panoramio photos and suggest edits to the metadata associated with the photos. Panoramio also offers an API that enables web developers to embed Panoramio functionality into their websites.

Those of you already using Google Earth have no doubt noticed Panoramio's striking images documenting settings from all over the world, like moonscapes in Croatia, dramatic sunsets in Australia, and innovative architecture in the United Arab Emirates.

We've been working with Panoramio for some time -- its photos have been a default layer in Google Earth since the beginning of the year. This layer will remain in place as our teams work together toward further integrating this amazing content, generated by many, into our mapping technologies.