This week in search 10/29/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

This week we�ve overhauled local search and made other tweaks to help you find the places, products and people you�re looking for. As you plan for the World Series and Halloween, we want to help you find the perfect sports bar, costume store and chocolate bar. Here are latest updates from this week:

Google Place Search
This week we introduced Place Search, a new kind of search result that organizes the world�s information around places. Whether you�re looking for a park, a great restaurant or a local plumber, you�ll find what you�re looking for more quickly and easily. We�ve clustered search results around specific locations so you can make comparisons and right the best sites. You should already be seeing place results automatically for many local searches. If you don�t see Place Search results at first, you can always click Places in the left-hand panel of the results page.


New product search refinements
People often come to Google to do product research, so in the past couple weeks we�ve expanded Google Product Search to France and Japan. Our goal is to help you find the product information and sites you�re looking for as quickly as possible, so in May we made it easier to find relevant brands for popular product searches. Now we�re providing additional refinements for popular stores and product types. For example, search for [chocolate] and now you�ll find links for related searches for brands (Godiva, Lindt, etc.) and types (dark, hot, etc.). These refinements are unpaid and ranked algorithmically to show the most relevant searches you may be interested in.


Other example searches: [running shoes], [blenders], [binoculars]

Real-time results in Social Search
This week we�ve added real-time to Social Search, so you�ll find the freshest tweets and other updates from your friends right on Google. Here in the Bay Area, everyone has been excited about watching the Giants in this year�s World Series. With our improvements to Social Search, now when you search for information about the game on Google you can see right on the results page if your friends are watching. Just look for the heading �Results from people in your social circle� to check it out.

Social Search is currently available in the U.S. For more information about Social Search, check out our blog post and help center article.

This week in searches�Halloween edition
Still don�t have a costume? You�re not alone�searches for �costume ideas� continue to spike on Google. Check out this week�s special Halloween edition of the Google Beat to find out what costumes, candy and scary movies people are searching for this year.

Happy Halloween!

Posted by Mike Cassidy, Director of Product Management