Celebrating Data Privacy Day

(Cross-posted on the Public Policy Blog)

It�s become a welcome tradition: Today is the fourth annual Data Privacy Day. Dozens of countries have been celebrating with events throughout the week to inform and educate us all about our personal data rights and protections.

This is the first year I�ve marked this day as director of privacy across both engineering and product management at Google. I�ve chosen to spend the day in Washington, D.C., where there�s a been a lot of robust and productive discussion lately. People from Congress, the Federal Trade Commission, the Department of Commerce, and industry and consumer groups have been contributing to these important conversations about how to best protect people�s data, and we�re happy to be participating too. I�m doing my part by bringing my geek sensibilities into a public discussion that we�re hosting today. In fact, that�s what we�re calling it: �The Technology of Privacy: When Geeks Meet Wonks.� I�ll be joined on the panel by technologists from the Electronic Frontier Foundation, the Federal Trade Commission and the National Institute of Standards and Technology. If you can�t attend in person, don�t worry�we�ll be uploading a video of the event later in the day on our Public Policy blog and you�ll also be able to see it on the Google Privacy Channel on YouTube.

On this Data Privacy Day, a major focus for Google is on creating ways for people to manage and protect their data. We�ve built tools like the Google Dashboard, the Ads Preferences Manager and encrypted search, and we�re always working on further ideas for providing transparency, control and security to empower our users. For example, earlier this week we launched an extension for Chrome users called Keep My Opt-Outs, which enables you to opt out permanently from ad tracking cookies. And pretty soon we�ll be extending the availability of 2-step verification, an advanced account security solution that is now helping protect more than 1,000 new accounts a day from common problems like phishing and password compromise. Right now it�s available to Google Apps Accounts; we�ll be offering it to all users in the next few weeks.

Data Privacy Day 2011 reminds us that as industry and society are busy moving forward, we face new challenges that together we can tackle through conversation and innovation. We�re eager to be part of the solution.

Posted by Alma Whitten, Director of Privacy, Product and Engineering