YouTube highlights 4/28/2011

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Music, Mother Earth, flash mobs and royalty were all celebrated on YouTube in the past two weeks. Read on for more details.

A front row seat to the royal wedding
The much anticipated royal wedding of Prince William and Kate Middleton is finally here, and you have a front seat. Tune into the Royal Channel, the official YouTube channel of the British Monarchy, on April 29 to see the entire wedding celebration live. The live stream will begin at 10:00am BST (9:00am GMT, 2:00am PT, 5:00am ET) on Friday, April 29, and will follow the wedding procession, marriage ceremony at Westminster Abbey and balcony kiss. The Royal Channel will also feature live blog commentary of the event to give timely updates and insights as the day unfolds. If you can’t watch the live event, footage will be shown in its entirety directly following the celebration and will be available in full on the site to view afterward.

From Brazil to the California desert, a celebration of music
Earlier this year, we took on the task of capturing the festivity, passion and celebration of Brazil’s famed Carnaval. We live streamed six days of incredible festivities for the world, resulting in more than 11 million channel views to date. Continuing in that spirit of sharing world events more broadly, we helped expand the reach of California’s Coachella Festival by live streaming the event. YouTube streamed more than 65 bands and three days of music on three separate channels, generating more than 60 million views during live and re-broadcast events. If you missed the events, you can still check out the magic of Carnaval or your favorite artists’ Coachella performances at www.youtube.com/Carnaval and www.youtube.com/Coachella.



It’s easy being green
In conjunction with Earth Day on April 22, we introduced YouTube Live Green, a guide to eco-living. With sponsor Garnier Fructis, we’ve curated videos on natural beauty tips, healthy menu options, recommendations on how to live a more sustainable lifestyle and other eco-friendly content to inform and inspire you. New videos will be featured each week from some of our top eco-friendly partners including Ehow, Planet Green, HGTV and National Geographic, so check back often!



This week in trends
Some quick highlights from YouTube Trends:

• T-Mobile's "Royal Wedding Entrance" is averaging around 1 million views per day! Last week it was among our most shared videos, and just two weeks after it was posted, it's clocked 13 million views
• In Syria, video captured incredible footage of reported violence and widespread protests
• Tornadoes continue to ravage parts of the United States, and the footage continues to pour in. The latest comes from Tuscaloosa, Ala.
• The flash mob phenomenon continues to be popular. We recently compiled the 10 most viewed flash mobs of all time

Until next time, stay on top of the world of video via the YouTube Blog.

Posted by Neha Mandal, Product Marketing Manager, The YouTube Team